In China, the goldfish is seen as a sign of good luck, especially in business, which leads us into the latest Cadillac advertising stunt in the country.
The 2016 Cadillac CT6 was launched a few week prior in The People’s Republic, and the brand decided to welcome the large luxury sedan with tidings of good fortune by sticking the vehicle in a massive fish tank.
Car News China captured photos of the publicity stunt in the Xintiandi shopping area in the city of Shanghai, showing the slightly raised 2016 CT6 plopped onto white sand with dozens of massive gold fish swimming about.
Cadillac could use a bit of luck in the country as it hopes to reach more Chinese consumers this year with the launch of the 2016 CT6. If first impressions are anything to go by, Cadillac has been lucky indeed.