At the 2014 Los Angeles Auto Show, Chevrolet pulled the sheets off of a one hot truck. We’re pretty sure you remember it: the Chevrolet Colorado ZR2. We’ve heard nothing but positive things about a production Colorado ZR2 from General Motors over the past year and a half. So, what’s the wait?
The truck market is hotter than ever, gas and its oil-burning cousin, diesel, are at modern all time lows, and the aftermarket performance and accessories market for pickup trucks is on fire. Just take a stroll around the SEMA show the past few years. Americans love their trucks.
While Ford reaps the rewards from the F-150 Raptor, it’s quietly building a business case for a Ford Ranger Raptor, according to our sister publication, Ford Authority. Ford has all but confirmed the Ranger is returning to do battle with the Colorado and Canyon twins but, if Chevrolet wants to capitalize on the market, which it did by re-introducing the Colorado when it did, the ZR2 needs to come first before Ford basks in the limelight again.
But, it’s not only Ford. Fiat-Chrysler is scrambling to launch its Jeep Wrangler pickup, and there’s no doubt it will be very trail rated; something the Z71 package just isn’t up to snuff with.
GM product chief, Mark Reuss, has already said the automaker has little interest in building an F-150 Raptor rival, and is much more interested in a production ZR2.
Yes, we know, capital isn’t endless blah, blah, blah. But, it’s a perfect storm, due to the conditions listed above. The time is now, and we’re ready for a true, off-road Chevrolet Colorado.