General Motors’ Opel and Vauxhall brands delivered over 1.1 million vehicles in 2015 in Europe, according to preliminary data.
The results represent a 3.3 percent, or 35,000 unit, increase over 2014 for the best sales result in four years, despite a strategic retreat from the Russian market. The results also represent a cumulative Opel-Vauxhall market share in the European vehicle market of around 5.8 percent, up for the third consecutive year and the best market share result since 2011.
“2015 was the best year for Opel since 2011 thanks to our product offensive. We have increased our volume and our market share and are optimistic that we will be able to continue this success in 2016,” said Peter Christian Küspert, Vice President Sales & Aftersales of the Opel Group. “The reason for optimism is partially driven by the new Opel Astra. It has already been ordered more than 80,000 times despite only arriving at dealerships in most European markets during the course of November. And we expect a lot from the Sports Tourer variant that will be produced as of spring 2016.”
The Rüsselsheim-based carmaker achieved sales volume increases in 20 European markets last year including Germany, the United Kingdom (under the Vauxhall brand), France, Italy, and Spain. Market share, meanwhile, was up in 10 European markets.
The GM subsidiary states that the subcompact Mokka crossover saw the strongest year-over-year growth in the passenger car space, growing 16 percent. Registrations of the subcompact Corsa car range were up 6 percent.
In addition, Opel and Vauxhall sold over 100,000 commercial vehicles in 2015. The results represent an increase of 24 percent compared to 2014, significantly outpacing the market’s 9 percent growth. The results are also the brands’ highest sales and market share results in the commercial segment since 2008.
All three Opel-Vauxhall Light Commercial Vehicle lines recorded increases in sales volume, with the Vivaro up 38 percent, Movano 27 percent, and the Combo 12 percent.