While General Motors courts ride-sharing service, Lyft, Nissan will do quite the opposite.
Nissan-Renault CEO, Carlos Ghosn, made the comments during the 2016 North American International Auto Show, speaking to Bloomberg. The report states Nissan will “battle against” the resurgence of ride-sharing services. Ghosn also heavily downplayed the significance Uber and Lyft hold.
The comments come after GM invested $500 million into Lyft for future fleets of autonomous vehicles across the United States. The automaker also states the 2017 Chevrolet Bolt EV‘s design was inspired for ride-sharing usage and maneuverability.
“We’re not going to facilitate this trend,” Ghosn said. “We’re going to make the cars much more sexy, much more attractive, and we’ll see how people react.”
Has Ghosn bet against the odds? We don’t know, but these are two very different strategies from both automakers.