With almost 150 sales and marketing employees at the New York office, de Nysschen says most are new talent from non-automotive luxury brands.
“Many are younger than I expected,” de Nysschen said in a Detroit Free Press interview. “All believe they can do better than their boss.”
This is all part of the $3 billion plan for Cadillac to gain more autonomy from General Motors. By 2020, Cadillac is expected to add new models and powertrains, as well as its own financial unit, with an annual global sales goal of 500,000 vehicles.
Despite ATS and CTS sales drops (down 10% and 37% respectively) in the US market, Cadillac finished the year with a 3% sales increase overall. This doesn’t surprise De Nysschen, however. He says this is all part of the process of Cadillac being taken as a serious luxury brand rival to more established German brands.
Average transaction prices are also up almost $7,000 with the average price of a new Cadillac up to $51,000 in the U.S.
With two new key models — the 2016 Cadillac CT6 sedan and 2017 Cadillac XT5 crossover — Mark Reuss, head of GM’s global product development, says he’s confident in Cadillac’s focus on groundbreaking technology and vehicle lightness.
Although de Nysschen claims the brand is profitable for GM, with the combination of a relocated headquarters and brand new product, he has no doubt the brand will reach a 10% global market share by 2025.
Catch the new CT6 full-size sedan and XT5 crossover at the 2016 North American International Auto Show.