There’s plenty to love about the 2017 Chevrolet Bolt EV. Future technology, extended driving ranges on merely electricity and a price point many should quite like.
But, even though millennials don’t currently hold nearly as much buying power as older generations, this is very much a vehicle designed for them. The exterior and interior design were shaped by ride-sharing services and car-hailing apps like Lyft, and its crossover-like looks and SUV-esque seating position follow the current market trend.
But, how about gamification? What is gamification?
“Gamification” is the process of including typical elements of game playing, such as competition, point scoring and more for further engagement. Automakers are eager to appeal to millennials, and the 2017 Bolt EV is prepared to do so.
During the 2016 North American International Auto Show reveal of the 2017 Bolt EV, we learned Chevrolet’s electric vehicle will house features to “play” with other Bolt EV drivers across the country.
That includes gamification for best miles per charge and simulated fuel economy or MPG equivalent. The 2017 Bolt EV will offer up awards and achievements to drivers with the best “scores” while driving the Bolt EV to further engage drivers to do their best to be frugal.
What do you think? Is this a silly ploy? Or, is it a trend more vehicle should embrace on a certain scale? Talk to us in the comment section below.