Despite the Volkswagen scandal negatively impacting the diesel vehicle market, Cadillac President Johan de Nysschen said that the brand will continue to market and develop diesel engines during an interview with WardsAuto at the 2016 North American International Auto Show.
While de Nysschen admits that the diesel technology has “suffered a punch in the face,” his stance on the matter is that, essentially, diesels are still worth it – if you don’t take shortcuts.
“From where we sit, a well-executed diesel engine is still a very cost-effective route to achieve (carbon-dioxide) emissions reductions, but the emphasis will be on well-executed,” said de Nysschen.
Moving forward, Cadillac will continue to progress both a 4-cylinder and 6-cylinder diesel. There will be consideration for both European and U.S. sales. Speaking of U.S. sales, reducing emissions, and the North American Auto Show, Cadillac has confirmed that the 2016 CT6 PHEV will be imported to North America from China, following the steps of the 2016 Buick Envision.