General Motors global sales totaled 9.8 million vehicles in 2015. The results represent an increase of 0.2 percent over 2014 while also being GM’s third consecutive year of record sales.
“GM continued to grow in 2015 as our focus on the customer and successful new vehicle launches more than offset the challenging conditions in South America and the curtailment of our presence in certain markets such as Russia,” said GM President Dan Ammann.
China remained GM’s largest market by volume. In 2015, GM and its joint ventures delivered a record 3.6 million vehicles, up 5 percent compared to 2014. The automaker and its partners expanded their lineup by introducing 12 new and refreshed models. SUV deliveries were up 144 percent, led by new models such as the Buick Envision and Baojun 560.
In North America, GM vehicles deliveries rose 6 percent in 2015 to 3.6 million cars, trucks and crossovers. U.S. was GM’s second-largest market by volume, with retail sales — those to individual customers — growing faster than any other automaker.
GM #1 In Three Major Regions
In addition, General Motors was the best-seller in China, North America, and South America.
Vital New Product Launches
GM has several major product launches underway around the world that we here at GM Authority expect to accelerate its progress. These include the new Opel-Vauxhall Astra, with more than 80,000 orders across European markets, and the new Chevrolet Malibu in North America, which began arriving in showrooms at the end of last year.
Global sales highlights (vs. 2014):
- Chevrolet grew retail market share in the U.S. faster than any full-line automotive brand, with total sales up 5 percent to more than 2.1 million cars, trucks and crossovers. Chevrolet sales increased:
- 3 percent in Canada
- 18 percent in Mexico Mexico went up 18 percent
- 6 percent in North America
- Buick set a global sales record for the third consecutive year, driven by record sales in China and record crossover deliveries in the United States. Total sales surpassed 1.2 million vehicles.
- Cadillac grew globally by 8 percent, driven by record sales in China and the strong growth in SRX and Escalade deliveries in the U.S.
- GMC continued to grow and achieved its 6th consecutive year of sales gains. Based on new and significantly refreshed products, deliveries grew 11 percent to 680,000 vehicles.
- Opel/Vauxhall achieved its best sales result in four years delivering more than 1.1 million vehicles despite its strategic departure from the Russian market. Share of the total European vehicle market increased for the third year in a row to nearly 6 percent.
- In the U.S., GM’s total sales were up 5 percent supported by the momentum of vehicles like the Chevrolet Silverado and Colorado, the GMC Sierra and record crossover deliveries. Retail deliveries increased 8 percent.