General Motors has filed applications to register four terms as trademarks with the United States Patent and Trademark Office (USPTO). First discovered by GM Authority, the filings include the following names:
- LaCrosse Exceed
- Encore Exceed
The automaker’s January 20th, 2016 applications specify that the marks will be used to name “Motor land vehicles, namely, automobiles”.
|Trademark||Filing Date||Serial Number||Goods & Services Type|
|Encore Exceed||January 20, 2016||86881083||Motor land vehicles, namely, automobiles|
|LaCrosse Exceed||January 20, 2016||86880985||Motor land vehicles, namely, automobiles|
|Exceed||January 20, 2016||86880974||Motor land vehicles, namely, automobiles|
|Essence||January 20, 2016||86880714||Motor land vehicles, namely, automobiles|
The GM Authority Take
The names appear to be upcoming trim levels or equipment groups for Buick vehicles. And though only the Encore and LaCrosse are part of this batch of filings, it would not surprise us to see other Buick models get the “Exceed” and “Essense” moniker. Are you digging the names? Talk to us in the comments.