The ‘010s may be defined as the decade of the crossover. Sure, the 2000s introduced the ever-popular body style to the automotive consumer, but it hasn’t been until recently when the idea of car-like driving capabilities, fuel economy and cargo space really came together into a winning package. Even if a crossover really is a tall station wagon.
But, we digress. Automakers are scrambling to capitalize on the crossover market. That includes General Motors, which scored a major win with consumers by bringing the Opel Mokka sourced Buick Encore to the U.S. before “sub-compact crossover” was even a segment. Now, Ford is eying up Chevrolet and GM alike with a plentiful portfolio of the crossover type.
Our sister publication, Ford Authority, reports Ford has major plans to introduce up to four new crossover and sport utility vehicles. One particular product, the Ford EcoSport, is a likely contender to be imported to challenge a shrunken 2017 Chevrolet Equinox and even the Chevrolet Trax.
Ford has also reapplied its trademark for the Aviator name, and a new Bronco seems all but confirmed, too.
Meanwhile, Chevrolet will try to be on the offensive. The brand will reposition the 2017 Equinox as a much smaller model, leaving a healthy gap for (we assume) a new Chevrolet Blazer to fill. The Chevrolet Traverse will round out the CUV side of things, and the Tahoe and Suburban will keep on keeping on as body-on-frame offerings.
With gas expected to continue its price decline, the profits await for larger vehicles in the American market.