Everyone loves a splash of personalization. It can be even the slightest thing to remind oneself their particular variant is unlike any other. For cars, that becomes a little hard to do on a massive scale.
But, Opel is ready to take on the customization crowd and has introduced the Opel Adam Unlimited.
The Opel Adam Unlimited covers the standard Adam and the Adam Rocks, and nearly endless customization is possible. Want a specific set of wheels? Sure. A custom graphics package? Why not. Unique-colored interior trim pieces? You got it. When Opel says “unlimited” they really do mean it.
“Ever since its launch almost three years ago our Opel Adam has been a prime example for how much personality and individuality a small car can have. We are now taking this concept to the extreme with the Adam Unlimited and the Adam Rocks Unlimited. Our customers can now let their creative imagination run wild. Every Adam fan can now have his own personal and distinctive car. That is truly unique,” said Jürgen Keller, Executive Director Sales, Marketing and Aftersales Germany.
The Opel Adam Unlimted starts at €14,300 and is available for configuration right now.