Ellie Kemper, or Erin from The Office, as we’ll forever remember her, has landed her latest role starring alongside the 2016 Buick Cascada.
Kemper and the 2016 Cascada will star in a digital-only ad campaign in a series of lighthearted and humorous scenarios on YouTube.
“Our Ellie Kemper series invites viewers to join her in discovering the new Cascada and today’s modern, approachable Buick brand,” said Duncan Aldred, U.S. Vice President of Buick and GMC Sales, Service and Marketing. “This innovative digital-only campaign is another example of how Buick surprises consumers and reach audiences in exciting new ways.”
After watching the feature advertisement, which runs a tad over three minutes, we think it’s very well done. Kemper comes off as genuinely funny, and never does it really feel like the viewer is being sold to. The ad portrays very approachable branding, and it feels like an excellent extension from the “That’s A Buick” advertisements.