From Ford Motor Company’s point-of-view, the 2017 Lincoln Continental is in charge of taking on the finest from Cadillac, Lexus, Acura, Audi and so forth. The large, flagship sedan sets a new course for the brand, reviving a name much adored from the past.
From General Motors’ point-of-view, it looks more like a Buick competitor, exuding its “Quiet Luxury” motif squarely at the tri-shield. These thoughts are the basis for today’s community question. Should Cadillac be firing back at the Continental, or should Buick put Lincoln into its sights?
It could be argued the 2017 Buick LaCrosse is more of a competitor to the 2017 Continental than the 2016 Cadillac CT6 is. The Cadillac and Lincoln are very different cars; one boasting front- and all-wheel drive, the other riding on a mixed-material rear-wheel drive platform.
But, after sitting in both back-to-back in Detroit, the Lincoln has something … special about it. The 2016 CT6 feels a tad branded in comparison. Granted, the 2016 CT6 is not the flagship Caddy we were promised originally.
That’s why we feel Buick is a better suited competitor, especially from a branding and marketing side of things. The two clash much better. But, it’s inevitable for the industry to compare the CT6 to the Continental, and we’re curious to jump behind the wheel of both.
What say you? Voice yourself in the poll, and do talk to us in the comment section below.