Cadillac reported 5,136 sales during calendar year 2015 in the Middle East, an increase of 19.6 percent compared to 2014. The results of the General Motors luxury arm are notable given that the region’s automotive luxury car market saw a distinct softening during the year.
“Last year the luxury car industry saw a slowdown in terms of sales and growth. This was due, in part, to geopolitical factors in the region and consumers’ views towards major purchases,” said Felix Weller, Managing Director, Cadillac Middle East.
Weller stated that Cadillac has been setting itself apart from the competition in the Middle East with a unique vehicle lineup, thereby allowing it to grow in a contracting market. He attributes Cadillac’s increasing popularity to its strong foundation of vehicles packed with modern technologies, sophisticated design, and advanced driving dynamics. The entry to the Cadillac range — the ATS Sedan and ATS Coupe — saw 17 percent year-over-year growth. Meanwhile, the brand’s flagship — the Escalade — posted an impressive 63 percent year-over-year sales growth.
During the year ahead, Weller sees the Middle Eastern luxury market facing challenges, but expects Cadillac to continue to grow, invigorated by an expanding vehicle lineup, including the performance ATS-V and CTS-V, which have recently begun to arrive in showrooms, as well as the introduction of the Cadillac XT5 crossover, which replaces the SRX, as well as the Cadillac CT6 full-size prestige sedan later in 2016.