Cadillac has appointed Dan Creed to the position of vice president, sales operations of North America region.
Effective January 16, 2016, Creed will lead sales and service activities in North America, Cadillac’s largest market. Reporting to Cadillac President Johan de Nysschen, Creed will be responsible for development and execution of retail sales and customer experience strategies. He will replace Jim Bunnell, who took on the Cadillac sales chief role in September 2014. Bunnell will move to another executive role within GM North America.
“Dan has a solid track record in the luxury sector and will provide valuable input to the crafting of Cadillac’s sales and service strategy,” said de Nysschen. “As a member of the Cadillac leadership team, I look forward to partnering with Dan as we continue to elevate our brand experience within the premium automotive sector.”
Creed joins Cadillac from BMW North America LLC, where he most recently served as vice president of the eastern region, where he oversaw the region’s 95 dealers. During his 12-year career at BMW North America LLC, Creed also held additional senior leadership positions in marketing, aftersales and the southern region. Earlier in his career, he spent six years at BMW Canada Inc., where he was responsible for both National Sales and National Marketing.