Continuing with its “Experience the New Buick” advertising campaign, Buick will air a 30-second commercial during Super Bowl 50, its first ever Super Bowl spotlight. The brand couldn’t be more primed for a big ad, as it prepares to launch three new models, the 2017 LaCrosse, 2016 Cascada, and 2016 Envision.
“Super Bowl 50 represents a perfect opportunity for us to showcase our newest vehicles to a global audience of millions of consumers,” a Buick spokesperson said during an interview with Automotive News. Elaboration of the commercials was denied, but Duncan Aldred, vice president of Buick, did say that he thinks Buick has got at least one ad for the Cascada drop-top.
“From an advertising standpoint, we haven’t had any real new product to use,” Aldred said. This year “is really exciting because now we’ve got some fantastic new vehicles.”
So, It’s safe to say that the Cascada will make an appearance, along with the possibility of other vehicles. We’d wager that Buick will use the expensive 30 seconds – like $5 million expensive – to show off all the new sheet metal it can, and get people to see the “new” Buick.