The 2016 Chevrolet Malibu takes the stage in the brand’s “Real People, Not Actors” campaign. This time, instead of being trapped in an elevator or being completely blinded, the participants are simply shown a 2016 Malibu that has been completely de-branded, leaving them with no clue as to what kind of car it may be.
As the host informs the guests of the Malibu’s features and capabilities, we hear a few guesses as to what the car may be. Lexus, Acura, and even BMW were the three companies mentioned by participants.
As you’ll see in the ad, there’s a lot of technology packed into the refreshed Malibu. Of course, the Apple CarPlay feature was noticed. There’s also the Teen Driver feature which allows parents to monitor the driving behaviors. Heck, models equipped with the 1.5L Ecotec feature active grille shutters that reduce aerodynamic drag to optimize efficiency on the highway.
When it came to predicting how much the de-badged 2016 Chevrolet Malibu Premier would cost, one participant figured it was as expensive as $80,000 (we’re not sure where Chevy found these people). Of course, the MSRP of a new ‘Bu is far, far below that.