“That’s not a Buick!” Sounds familiar, right? Vauxhall will take a familiar approach with the all-new British-built 2016 Astra when it debuts its latest advertising effort for the hatchback.
“Yes, it’s an Astra” will debut on Boxing Day to showcase everything the 2016 Vauxhall Astra brings forth, and how it will surprise more than a few people.
Simon Oldfield, Sales and Marketing Director for Vauxhall Motors commented on the campaign, ‘Yes, it’s an Astra’ conveys the surprise when people realise how Vauxhall is raising the bar. Already heavily-lauded by the motoring press, the all-new Brit built Astra takes huge steps forward in terms of quality, design and connectivity. At 200kg lighter than its predecessor, with new powertrains and cutting-edge technology, the new Astra is set to shake up the C-segment.”
Vauxhall stated two key elements it wanted present in the ad campaign: surprise and affirmation.
“It was also important to assert a sense of pride that we should have for the Astra. It’s a car made in Britain, therefore the ad needed to have an authentically British feel, from the landscape to the music, to develop a sense of camaraderie for the Astra and how it’s evolved throughout the years,” said Paul Dean, Managing Partner, McCann UK.
The campaign will hit televisions on soon, with a major digital and movie awards season movement following the initial ad.