Vauxhall is partnering with ten lifestyle bloggers to celebrate the Vauxhall Adam with the year-long pan-European #ADAMYOURSELF online campaign. Mainland Europe brand Opel has been running the same campaign for a few weeks already.
The campaign will be kicked off by Victoria Magrath of Inthefrow – which is a fashion, beauty and travel blog. She will visit the Opel/Vauxhall headquarters in Rüsselsheim, Germany where Mark Adams, Vice President Design Europe opened his studio to all the European bloggers. Ultimately, Victoria will be creating her very own Vauxhall Adam.
As part of the campaign Vauxhall is encouraging viewers to visit the campaign’s microsite, www.adamyourself.com, and create their own personalized Adam. A jury comprised of Vauhall representatives and the aformentioned ten lifestyle bloggers will choose the best Adam creations from each country. The winners will be the “advertising face” for the their Adam in their country, which will be produced in the fall of 2016 as limited ‘ADAM YOURSELF’ editions.
“With #ADAMYOURSELF we are exactly in the place that’s bustling with fans and future ADAM drivers – the social media channels,” said Opel/Vauxhall, Chief Marketing Officer Tina Müller. “Together with the stars of the digital lifestyle scene, we are not only very close to the style trends of the target groups, we also invite them to become a part of ADAM and express their personality and creativity in this unique car.”
The ten creative lifestyle bloggers from all over Europe who will work with Opel/Vauxhall and the ADAM, include, Nilam Farooq (Germany), Nicoletta Reggio (Italy), Lukasz Jakobiak (Poland), Caroline Bassac (France), Joao Manzarra (Portugal), Mascha Feoktistova (Netherlands), Lorna Weightman (Ireland) as well as Vanja Milicevic and Jelena Karakas (Serbia). The bloggers are well-known throughout Europe, and they’ll explain why the Vauxhall ADAM is the perfect car to creatively express themselves.