There has been mumblings across the internet for a few months over whether a full-size, production Buick Avenir has been internally green lit by the brand. We’re here to burst a few bubbles: it’s highly unlikely.
We’ve been told on multiple occasions by a respected source that the Avenir concept was purely a design study, with no real plans for a production vehicle. Further adding to that evidence are words from Duncan Aldred, Buick’s man-in-charge, himself.
When we spoke with Aldred during the 2017 Buick LaCrosse reveal, he was determined to portray the all-new LaCrosse as the brand’s flagship sedan. Verbatim, he stated, “this is very much our flagship.” That doesn’t bode well for a larger sedan to slot above it in the form of an Omega-based Avenir.
Take a quick glance at the fiery hot crossover market, and further hopes for a production Avenir are even more dim. While the 2017 LaCrosse takes over as a lovely full-size sedan for the brand, the 2016 Buick Envision and 2017 Buick Enclave will play a larger part than ever in Buick North American operations, and abroad.
Do we want to see a production Avenir? Absolutely. Is it likely to show face any time soon? Unfortunately, no.