Maybe it’s true what they say: what comes around goes around, and was once in style will be back again some day. Except disco, that we’re okay with leaving that in the 20th century.
Once upon a time, cars could be configured in countless arrangements from the factory. As time marched forward, standardization and packages replaced preference, unless you paid a visit to a Saturn dealership of yore.
Now, personalization is key as Millennials exercise the buying power they possess. It only seems fitting Opel tap into that with its latest marketing push for the 2015 Adam. The brand has announced the #ADAMyourself online campaign to play up the personalization factors behind the compact car.
In fact, the slogan itself reads “Endles Possibilities – Exactly My Style.” Opel has invited 10 of Europe’s most well known lifestyle bloggers to oversee the entire campaign, and create forum for enthusiastic owners.
“With #ADAMyourself we are exactly in the place that’s bustling with fans and future Adam drivers – the social media channels,” says Opel Chief Marketing Office Tina Müller, describing the online campaign. “Together with the stars of the digital lifestyle scene, we are not only very close to the style trends of the target groups, we also invite them to become a part of Adam and express their personality and creativity in this unique car.”
Opel encourages fans and owners to visit the #ADAMyourself website, where visitors can create their very own one-off Adam. Each lifestyle blogger, one from a variety of European countries, will conglomerate with Opel representatives and choose each represented country’s favorite design, and produce the winning style in the Fall of 2016. The winner themselves will also become the advertising face for each country.
You can find the website here, and begin creating your dream Opel Adam right now. Who knows? You may be the next big thing.