General Motors has already gone on the record once before in stating that its diesel development plans have not been skewed in the slightest by Volkswagen’s diesel emissions scandal, which is continuing to unfold day-by-day. But the latest news has GM’s head of powertrain, Dan Nicholson, saying that the upcoming 2017 Chevrolet Cruze Diesel will use its German diesel heritage to its advantage when it launches.
Chevrolet intends to play up the German heritage of the upcoming diesel engine in the upcoming Cruze oil burner, with Nicholson stating the engine will even be called the “Flustern”, which is German for “Whisper.” In Europe, the 1.6-liter diesel powerplant has been called the “whisper diesel” since its inception, a moniker that can serve as the basis for a marketing campaign for the upcoming oil burner.
“We use the German word because even in the U.S., it shows our German heritage.”
“Having worked in Germany for five years, I don’t think this latest incident from VW disparages all of German engineering. I think quite the opposite,” Nicholson continued when speaking to Automotive News.
He also believed consumers will enjoy knowing the powertrain came from a self-proclaimed diesel epicenter. The engine was developed entirely by GM’s subsidiary, Opel, at its powertrain facility in Turin, Italy.
“We want people to know two things: one, it’s European; two, it’s quiet,” added Nicholson.