Holden has come under fire more than a few times during this past year. First, the brand’s tagline “Let’s Go There” was deemed to close to Toyota North America’s “Let’s Go Places”, prompting legal action. The brand was cleared.
Secondly, the brand’s latest 2016 Holden VF Commodore Series II ad came under fire for promoting excessive speed in a motor vehicle, with complaints coming in to the Advertising Standards Board of Australia. That ad was also cleared.
But, it’s the bloody caravaners Holden Colorado 7 “Get Up and Tow” advertisement that caused the most uproar for the brand this year. Motoring has reported that particular advertisement came in as the number one most upsetting ad in Australia for 2015.
The ad came into question after a father figure becomes irked by a slow driver with a caravan. The next portion has the young child in the rear mimicking his father saying, “bloody caravaners.” Viewers felt the language was unnecessary, prompting 161 complaints by viewers. Holden was cleared of any wrong-doing of that ad, too, and even put a shorter variant of the spot into circulation without the cheeky humor.