We’re seeing the passing of the torch. Crossover sales have, and continue, to eclipse the midsize sedan segment. We’ve seen trends shift from SUV, to crossover, to the compact crossover segment and now the subcompact segment.
General Motors hit a bullseye by bringing the Buick Encore to the United States on the cusp of the compact CUV boom, and sales have shown. The same man who runs Buick, Duncan Aldred, also sits at the helm of GMC and, according to Automotive News, Aldred has been pushing hard for a subcompact crossover for the GMC portfolio.
We saw a brief glimpse of such a vehicle in the GMC Granite concept from 2010. But, the concept was reportedly supposed to be a Pontiac vehicle, and was rushed through with a GMC face at the last minute. Plans to produce the Granite also fell off following the concept.
But, Aldred has been lobbying hard, and told AN, “[The compact crossover] segment has grown so fast. I keep telling everyone, ‘How can General Motors’ truck brand not be in the fastest-growing segment in the industry, an SUV segment?'”
Aldred said he sees a future GMC subcompact CUV doing battle with the likes of the Jeep Renegade, and will not overlap the Buick Encore in the slightest, likely with unique sheetmetal and a more rugged presence to suit the professional grade.