The AMCHAM CSR Excellence (ACE) award is presented to those companies that serve as good corporate citizens and give back to the communities. And as it sits, GM Thailand recently received its fourth ACE recognition in a row.
Wanwimol Charukultharvatch, the Director of Public Policy and Government Relations at GM Thailand accepted the award from U.S. Ambassador Glyn T. Davies. The recognition identifies GM as having demonstrated an understanding of the links between business operations, society, and conducting business in a way that creates long-term economic and social values.
“GM’s CSR activities are integral to our purpose and values as a company: To earn customers for life. This motivates us to serve and improve the communities in which we live and work around the world, because our customers are at the center of everything we do,” said Charukultharvatch.
In Thailand, GM’s CSR strategy is focused on “Driving A Better Tomorrow.” CSR initiatives are grouped into three main pillars: Safer, Smarter, and Healthier.
Efforts associated to the Smarter pillar include the ‘Chevrolet Develops Thai Education’ project originally launched by GM in 2004, which funds endowments for students across the country. The project is comprised of three main initiatives: school library donations, district school renovations, and the Automotive Service Education Program (ASEP). One thousand students have already graduated with certifications in ASEP.
The Healthier pillar is supported by acts such as the One World Play Project, to which Chevrolet has made a commitment to donate 2 million soccer balls to children in need by 2018. So far, Chevrolet has donated over 24,000 One World balls in Thailand.
As for the Safer Pillar, GM and its employees supply local orphanages, hospitals, schools for children with special needs, and blood donation drives for the Thai Red Cross.
Other efforts from GM include a ‘zero landfill’ status for its facility in Rayong. The Rayong Office of Industry also recognized GM for promoting good governance in environmental management. GM is also the first automotive company in Thailand to receive ISO 50001 certification for its commitment towards energy efficiency and reduction of greenhouse emissions as a bi-product of it manufacturing processes. The plant’s employees also helped to replant mangrove forest trees to protect Thailand’s coast near Rayong.
Additionally, GM has launched numerous initiatives for the Thailand community, including GM’s Women’s Council, which aims to help GM become the employer of choice for women in Thailand’s Automotive Industry.