It’s a concept we’ve seen before from various other automakers: read emotions to tailor the driving experience to them, and understand the consumer to a greater extent when behind the wheel. General Motors wants in on the idea, and its latest patent filing suggests it could be close.
According to The Truth About Cars, GM filed a patent on December 3, 2015 for a navigation system that watches “visual focus, the driver vocalizations and the driver emotions, along with vehicle system parameters from a data bus … to evaluate driver satisfaction with navigation guidance and determine driver behavior.”
What does that all mean? GM wants to be able to know how well it’s doing with delivering directions to the driver. The system would watch eye motions via a front-mounted camera to determine if the driver is content with the route delivered, or if they are frantically scanning for an alternate route with their eyes.
The system would also monitor heart rate, perspiration and more. Together, the system would help GM and OnStar know if the driver is a long ways from home, or about to arrive right on time to the desired destination.
Also buried in the patent filing was a location-based “promotional offer for businesses near a destination or route of the driver.” Maybe it will be OnStar’s way of saying sorry after taking you down an incorrect route.