Once upon a time, companies backed dozens of after-work activities. Bowling, baseball and even choral groups. General Motors was one of these companies, with the particular choral group here tracing its roots back to 1933.
The Motor City Chorale is gearing up to perform live during the Autoline “Presents & Coal” webcast. The choir will lend their voices during the critique of various happenings across the automotive industry, featuring panelists from across various automotive media outlets, including The Detroit Free Press.
The Motor City Chorale, once fully associated with GM until 1978, became pay-to-play following the 1970s recession. The majority of members still have ties to the automaker, though, and work for, or once worked for the company.
The choir performs 25 shows during the year, and covers a variety of music across the spectrum.
The webcast goes live at 3 p.m. on Thursday, and can be listened to at the link right here.