Automotive News had the chance to sit down with the top designer to discuss how a decidedly American brand utilizes its spanning global roots to create a fresh look for Buick. Not surprisingly, China and Europe play essential pieces to design. Buick in China remains extremely successful, and the brand’s ties to Opel are becoming more aligned than ever.
Nesbitt explained how each region plays an important role saying the following:
We have a validation process where we’ll take themes and talk to customers in Western Europe, China and North America, typically the West Coast. We’ll sort of marry them together.
Everyone wants a good-looking vehicle and the most expressive entry. But then you get that variety, too. I like having Opel’s influence, for example, because it’s always a very serious road-machine persona because of what’s needed for high-speed driving in Western Europe. That variety, I think, helps us to create the best executions.
Another really intriguing portion be mentioned regarding the design process was the fact many of his Chinese designers don’t even own a car. In fact, they bus to work. He explains how that seemingly insignificant fact provides a truly fresh perspective on what a vehicle’s design should be, stemming from no preconceived notions of people who have been driving for years.
In the future, it certainly seems as if we will be seeing closer ties than ever from Buick, Opel and even Holden has each brand works in concert to revitalize their images.