There’s no getting around that Apple CarPlay is a winner. And combining it with a new vehicle sale makes it into a clearcut advantage for a dealership sales person, especially when a company is first to introduce it.
That’s exactly what General Motors has done with Apple CarPlay, making Chevrolet, Buick, GMC and Cadillac among the first vehicles to implement the technology earlier this year. According to Tech Times, dealerships have seen a healthy traffic increase thanks to the implementation of the technology.
Being the first to implement Apple CarPlay has given GM a limited-time competitive advantage, as other brands race to follow suit and gear their vehicles with not only CarPlay, but Android Auto as well. In fact, it’s interesting to hear dealer principals stating that consumers are coming in because they love the idea of having the same operating system in their car that they do in their smartphone.
“We’ve had people coming in because they’ve heard about it, and once they see it, they really do like it because it mirrors the look and feel of the devices they use. It’s helping to close the deal once they see it,” says Chris Hemmersmeier, chief executive of the Jerry Seiner Dealerships chain.
Combining Apple CarPlay and Android Auto capability, OnStar and its suite of services, plus loads of active safety technology is appealing to the right crowd. After all, millennials are all about their “technology and stuff.”