Times have changed. Once, print and television were they only ways to brush up on research and be informed about a particular product. But, with the internet, one could spend hours detailing the ins and outs of a particular product.
No where is that more apparent than when it comes to investing in a new vehicle. In fact, 69-percent of new-car buyers chose YouTube to research a new vehicle; more than TV, newspapers or magazines. And Chevrolet had a hell of year regarding consumers clamoring for more knowledge.
The 2016 Chevrolet Malibu and 2016 Chevrolet Silverado topped the list for most searched vehicles on Google for the year. The 2016 Malibu claimed the most-searched car title, and the 2016 Silverado took home the most-searched truck.
“Search plays a tremendous role in educating customers about our products,” said Paul Edwards, vice president, Chevrolet Marketing. “To see Chevrolet on top of trending car and truck model searches for 2015 further emphasizes that the product, design and technologies that make up our vehicles are resonating with consumers.”
Google’s Year In Search list is compiled with data of top trending searches that have the highest share of web traffic year-over-year.