We reported weeks back on new advertisements inbound for the 2016 Cadillac Escalade. The new ads are the first real marketing push via ads since the new luxury SUV debuted in 2014, and we’re here with the latest creation.
Simply titled, “The Herd”, Cadillac takes shots at the SUV competition in the spot, showing a lovely female protagonist plowing through the dismal herd of crossovers and SUVs; simply stating at the end, “Style lets you stand out from the herd. What’s inside sets you apart.”
That’s fair enough, but it’s a pretty lackluster effort after seeing the potential “Dare Greatly” has for branding. It’s somewhat stereotypical to have an ad that comes off in this fashion, and maybe even contain a hint of arrogance to it. We certainly feel it does nothing to lift the Cadillac brand to the aspirational level CMO, Uwe Ellinghaus, wants to achieve.
Does it work? Sure. But, it’s a disappointment after waiting for the next batch of Cadillac ads and marketing following the original launch of “Dare Greatly.” Check it out for yourself up above.