Since the inception of the Buick brand, the Buick logo has undergone quite the transformation, going from a simple text-based insignia to a single shield derived from the Buick family’s ancestral arms, and from the first iteration of the Tri-Shield to an eagle named Happy, and then back to the modern Tri-Shield we have today.
Today, there are two different versions of the Buick Tri-Shield logo — the variant with chrome shields used on Buick vehicles in North America, and the version that fills in the three shields in red, white, and blue on Buick in China. But that’s about to change.
As previously announced by Buick and seen in recent teaser videos, not only will the all-new, 2017 Buick LaCrosse unveil Buick’s new corporate face, but it will also replace the monochrome Tri-Shield with one that has the three shields in red, white, and blue, thereby synchronizing the logo across Buick’s two global markets of North America and China. And this brings us to our question: which do you like more — the monochrome Buick Tri-Shield, or colored version?
Vote in the poll below and sound off your opinion in the comments.