Though we merely take one day to recognize veterans past, present and future in the United States, there are countless organizations doing work to make veterans lives easier and more manageable. GMC has announced it will begin doing its part to promote awareness with its latest initiative.
GMC announced the #EnlistMe campaign, in conjunction with the Stephen Siller Tunnel to Towers Foundation and its Building for America’s Bravest program. The program raises awareness and funds for wounded veterans to build custom, specially-adapted smart homes for veterans who have been injured in the line of duty.
“Too many severely injured servicemen and women are returning to homes that just don’t meet the needs of their individual conditions,” said Duncan Aldred, U.S. vice president, Buick and GMC Sales, Service and Marketing. “With the #enlistme campaign, GMC invites everyone to honor these brave veterans by showing their support on social media and making a donation.”
The campaign began yesterday, November 11, and GMC encouraged its fans, followers, employees, dealers and partners to upload an image of themselves making the American Sign Language symbol for the word “house” on their social media accounts, using the #enlistme hashtag.
The brand challenges those to help the hashtag spread, and to donate to the Stephen Siller Tunnel to Towers Foundation. Each of the 200 homes the foundation sets out to build costs $600,000. Thus far, 44 smart home projects have been started.