General Motors South Africa has reported October 2015 sales of 5,301 units, a 3 percent increase form September 2015. The performance represents its best sales results since October 2013 against a 2 percent industry sales drop.
Sales were primarily driven by the Chevrolet Utility sub-one ton pickup truck (known as bakkie in South Africa), which sold just under 2,000 units — its highest volume since April 2008. In addition, the Isuzu KB pickup truck sold 1,376 units, up 8.7 percent compared to September.
Though GM South Africa provides very limited model-line sales details, it did also say that Opel sales are up 63 percent in the first ten months of 2015 compared to the first ten months of 2014.
According to GM South Africa vice president of Vehicle Sales Service and Marketing, Brian Olson, the new vehicle market remains tough, but attractive deals at the retail level are enabling GMSA dealers to get the best dealer sales & market share in two years.
“Without doubt, the Red Tag event has once again driven an increased level of retail activity”, said Olson. “Our dealer market share was firmly in the double digits and we expect the trend to continue through the end of 2015. And we will carry this momentum into 2016 with a number of additional product launches early in the new year.”