General Motors first launched Shop-Click-Drive in 2013 after taking a close look at how millennial wanted to buy cars. Not surprisingly, they want to sit on the internet, and stay as far away from a dealership as possible.
So, Shop-Click-Drive was born. According to Automotive News, though, General Motors is about to begin pushing the program through the end of the year. The first ads have already begun airing nationwide, tied to a Black Friday campaign.
GM is not only emphasizing convenience, but also transparency. Local dealers run the Shop-Click-Drive program, which spells out current pricing, incentives, fees and estimated trade-in values. The program itself allows shoppers to choose a vehicle, add accessories and finalize financing, but the final papers must be signed in person. In all, it cuts time spent in the dealership by quite a bit.
GM says nearly one-third of leads through Shop-Click-Drive turn into sales, leading to the decision to promote the service through the end of 2015.
Currently, around half of GM’s 4,300 dealers use Shop-Click-Drive, and plans to expand the service outside of the U.S. are in the works.