It’s no secret the crossover market is booming substantially, not only in the U.S., but across the world. To combat this, General Motors has laid out an aggressive strategy for Chevrolet.
The next-generation Chevrolet Equinox will become smaller in size, making room for a new midsize crossover. These plans will put Chevrolet more eye-to-eye with lineups like the Ford Escape, Edge and Explorer trio.
It seems Fiat-Chrysler is readying its own answer to the segment, as our sister publication, Fiat-Chrysler Authority, has uncovered the trademarking and patent for the Pacifica.
The Chrysler Pacifica was last seen in 2007, based on an aged Mercedes-Benz platform and, since then, Chrysler has not brought forth a replacement other than the current Dodge Journey to fill its crossover void. The latest trademark filing categorizes it as use for “automobiles.”
To be fair, automakers constantly reaffirm rights to a particular name. Constant renewal of the “Grand National” name has sparked rumors of its return for years. We now know that isn’t happening any time soon.
But, FCA needs crossovers, badly. And a new Pacifica could set its sights squarely on a piece of the Chevrolet Equinox’s market.