Yesterday, during the hoopla that is the 2015 SEMA Show, General Motors’ Cadillac division dished out official pricing details on the 2016 CT6, slated to hit dealers in March of 2016.
Frankly, we were shocked to see Cadillac undercut its German rivals, and the 2016 CT6 may end up being the deal of the century. The 2016 Cadillac CT6 was announced to start at $54,490, including a $995 destination fee. Ticking each option box for a 2016 CT6 Platinum was revealed ring in at $84,460.
Comparing that to the likes of its German rivals, which begin to start where the CT6 tops out, the car looks to be a real bargain. Though, it remains to be seen how well-equipped a base 2016 Cadillac CT6 is at the $54,490 price point. We do know, however, it will be front-wheel drive and arrive with the 2.0-liter turbocharged LTG four-cylinder engine.
Again, we won’t have a clearer picture of the value proposition until we see where features will be allocated for each respective price point, but Cadillac may have made quite the strategic price move here.
So, we turn it to you. Has Cadillac priced the 2016 CT6 right? Or, has it undersold what this car is meant to be? After all, Cadillac CMO, Uwe Ellinghaus, has said the brand needs to begin selling aspirations and dreams.
Vote in our poll below, and sound off in the comment section should you feel so compelled.