Chevrolet Thailand recently flexed its marketing skills, organizing a one-day event for perspective Colorado LTZ and Colorado High Country customers. The rally was organized as a thank you to dealers that continue to perform exceedingly well, and a way to invite customers back after continued support.
“In addition to a fun day with their families and loved ones, the rally also endeared our customers to their trucks and allowed them to explore the Colorado’s capabilities via some obstacles courses.” Una Tan, Marketing and Customer Experience Director, Chevrolet Sales Thailand said.
Over 112 miles, customers and a fleet of Chevrolet Colorados had the opportunity to see how durable and capable the midsize pickup really was. The rally involved some soft off-roading and a smooth roads to show both sides of the pickup.
We think a small event like this could go over quite well in the United States, knowing Chevrolet’s target market for the midsize truck remains the lifestyle crowd.