Cadillac Chief Marketing Officer, Uwe Ellinghaus, has already gone on the record to state fashion and lifestyle will play major roles in the brand’s marketing mission. It includes stunts like the 2017 Cadillac XT5 being airlifted over the New York Fashion Week, debuting the latest crossover in Dubai with Design House Public School and much more.
The New York Daily News feels the 2017 XT5 will be a step to further its fashion-focused direction, pointing out how the brand no longer needs to impress on the driving dynamics side of things. The 2016 Cadillac CTS-V bests its German rivals on the track, and the 2016 Cadillac ATS has been heralded for utilizing one of the best chassis on the market today.
But, the publication makes a good point. Despite all the improvements surrounding the SRX replacement, including more interior space, less weight and increased power, the competition in the luxury crossover segment is fierce. A base 3.6-liter LGX V6 will serve initially, but more power will certainly be needed in the future.
A Cadillac XT5 V-Sport should serve to fix that up accordingly.