There’s an old saying that some things simply sell themselves. In this case, the 2016 Cadillac Escalade is one of those things. The 2016 Escalade has had no problems finding homes with luxury SUV buyers, and has commanded staggering transaction prices hovering around $80,000.
This is has a lot to do with the lack of advertising seen for the 2016 Escalade. That’s because when a product is this hot, there’s not much of a reason to allocate a marketing budget for it.
But, Cadillac now has a pent up supply of 2016 Escalades, and its first wave of buyers ready to pay top dollar for the SUV has begun to recede. Therefore, the Escalade’s first ad campaign will debut for the holidays since the SUV’s initial launch in spring of 2014.
The upcoming ads will focus on the holiday season, and put a major emphasis on how far refinement has come since the precious generation of the vehicle.
“The Escalade doesn’t have an awareness problem whatsoever,” Ellinghaus said. “What people aren’t aware of is how refined it is and how good the interior is. We will feature that prominently,” Ellinghaus added.