There aren’t too many good commercials these days, but this recent 2016 Chevrolet Volt ad is an exception to that.
In order to give the focus group guests a clear depiction of what it’s like to be helplessly stuck, the Chevrolet marketing team led them to believe that they were stuck in an elevator. The footage of various guests and their reactions is sure to get a laugh or two out of viewers, as it did for us.
Just before the elevator dwellers lose all hope, the door props open and there in front of them shining in a magnificent Kinetic blue and basking in all its fuel-efficient glory is the new 2016 Volt. The host asks the guests to reflect on their feelings while trapped inside the elevator, and uses that to emphasize the mileage advantage the Volt holds over the Nissan Leaf.