Even though the large SUV segment has shrunk considerably over the past decade, the vehicles still play a major part in making big bucks for automakers. That’s apparent with General Motors commitment to the Chevrolet Suburban and its more luxurious behemoth-sized platform mates from GMC and Cadillac.
Chevrolet may not be alone for long, though, if words from Fiat-Chrysler Autos CEO, Sergio Marchionne, are to be believed.
Our sister publication, Fiat-Chrysler Authority, reports Automotive News caught up with Marchionne over a conference call earlier this week. During his remarks, he told of the possibility for a Ram large SUV with the introduction of the next-generation Ram trucks. When both the light- and heavy-duty trucks undergo their changes, it makes for a perfect time to introduce the large SUV, too.
“I think we have a unique opportunity with renewal of the pickup line, with the powertrains we selected, to significantly increase output,” Marchionne said. “We will also be exploring, as a result of that investment, some other segments.”
“We have a reasonable chance of getting at least part of that (the full-size SUV) market.”
Should Chevrolet and General Motors be worried? The Chevrolet Suburban has had the segment nearly locked down for years while the Ford Expedition undergoes lukewarm improvements to keep the SUV relevant.
If petrol prices continue to hover around $2.00 per gallon, it seems plausible. Hopefully, FCA doesn’t pull a Kia Borrego kind of rollout, however.