Now, following a negotiated deferred prosecution agreement, Barra is confidant her company has the tools, scale and resources to show GM is a 100-year old company that is in it for the long haul, despite disruptions in the industry.
During an interview with The Wall Street Journal, Barra touched on a wide variety of topics affecting GM, specifically car sharing, car connectivity and GM’s renewed focus on margins over market share. Barra and her leadership team, which she quickly points out is full of diverse, fresh-faced rainmakers, continue to sort through what a new generation of car buyers are looking for in a product.
Specifically, she spoke of urgency, in an effort to showcase GM’s quick thinking to come to market before the disruptors leave GM in the dust.
I like to quote [GM North America chief] Alan Batey: ‘Time is not our friend.’ There is a lot happening in this industry. It is in transformation and many times in transformation there are winners and losers. We not only want to win, we want to win and define. So there is a huge sense of urgency.
You can read Barra’s entire interview at the link here.