General Motors South Africa (GMSA) has announced that it has hired on Ireland Davenport Group to manage marketing for its Isuzu brand. As a result of a series of unique historic developments, GM manages and markets the Isuzu brand in the area.
Effective November 1st, 2015, South Africa-based The Ireland Davenport Group will be responsible for all Isuzu strategy and brand marketing initiatives, product marketing, digital marketing, customer relationship management and retail advertising.
Brian Olson, Vice President of Vehicle Sales, Service and Marketing for GM Sub-Saharan Africa said Ireland Davenport Group has a well-established track record in the industry.
“Ireland Davenport demonstrated an innate understanding of the Isuzu brand and the business objectives that need to be achieved both through the strategic recommendation and creative communication solutions presented during the pitch process”, he said, while adding, “We believe that their high-spirited approach, experience and agility will enable Isuzu to further strengthen the brand in our market.”
Olson added that GMSA is positioned well to further grow the Isuzu brand “through the combination of great products supported by the implementation of focused brand building strategies.”
“We are injecting a lot of energy and focus into the Isuzu brand which recently benefited from the roll-out of an enhanced and expanded line-up of Isuzu KB bakkies to the range.”
Sue Napier, Managing Director of Ireland Davenport, said the company could not be more proud to be appointed on the Isuzu account.
“We look forward to working with a brand with such great heritage and to partner with Isuzu and its brand team to deliver creative, effective, challenging and memorable communication,” said Napier.
Meanwhile, Carat will continue managing media strategy and placement for the Chevrolet, Opel & Isuzu brands in South Africa, and Admakers will continue to handle all Chevrolet, Opel & Isuzu dealer advertising.