General Motors recently launched the 3D Printing Art Program for its design employees.
Launched in conjunction with India’s Stratasys, the largest 3D printer manufacturer in the world, the effort will furnish GM designers with the chance to work with each other and other artists by creating 3D printable concepts, thereby learning how 3D printing and design technology can support their work. GM design employees will also learn how to develop their own 3D design solutions that can be applied to the development of better GM products.
“From resilient prototypes to high-performance end-use parts, 3D printing breaks down barriers to innovation for manufacturers across segments. Through this unique 3D printing program, we aim to refine our team’s form visualization skills and enhance their design sensitivity,” explained the director of General Motors Technical Center (GMTC), Anil Saini.
The Art Program has three stages, the first of which was a two-day workshop for fifteen GM designers led by artist and teacher Ravikumar Kashi, a well-regarded artist whose work has been on display in museums, art galleries, and fairs all over the globe. He gave the designers a crash course on the new technology so that they can use it in their every day workflows, and to also give them a crash course on how to design 3D models of their own, a task for which they will have two months.
In two moths, the models will be judged by a jury consisting of Stratasys and GM executives, along with other industry veterans. Judging will be based on the “uniqueness of the idea, the design’s aesthetics, attention to detail, and the potential for the concept to be developed into an executable product.”
The winning model will be announced at some point in November 2015, and will be 3D printed and displayed at both the GM headquarters and at the Stratasys 3D Printing Experience Center in Bangalor.