Full-size sedan sales are tumbling, and the market continues to shrink month-over-month in the United States for a once prominent segment filled with some of automakers’ greatest engineering efforts. That includes the 2016 Chevrolet Impala.
We happen to quite like the Chevrolet Impala, especially in its most recent guise, wrapped up in a handsome looking package with plenty of interior space.
But, Chevrolet has a problem, and it knows it.
During a recent media event, General Motors CEO, Mary Barra, commented the company will begin analysis of certain product segments to understand if its in shareholders’ interests to continue supporting a certain product category. Namely, the 2016 Chevrolet Impala came up.
The 2016 Impala sits less than an inch longer than the incoming 2016 Chevrolet Malibu, with the Malibu encroaching on its roominess, meaning, the Impala is starting to look a tad redundant within the portfolio.
We feel there are really only two directions the Chevrolet Impala could go following this generation of the storied nameplate.
Option one: the Impala name goes away, leaving the Malibu to the segment and freeing up GM resources to focus on other more profitable segments. America’s crossover craze doesn’t seem to be dying down any time soon.
Option two: Chevrolet transforms the Impala into an affordable halo model, something the 2016 Chevrolet SS never accomplished, and most likely won’t before it’s sent to the automotive graveyard. We envision a larger wheelbase, potent V6 power and we think exclusive all-wheel drive for a reimagined Impala could fare well with consumers. Pricing could stay shy of the 2017 Buick LaCrosse, which is also poised to grow and take on Avenir design cues. This allows for two separate value propositions, with distinct branding for both vehicles among the hierarchy that is the E2xx platform.
Now, we want to hear from you. Where do you think the Chevrolet Impala should head next? Let us know in our poll and, if neither option appeals to you, be sure to tell us how you envision a new Chevrolet Impala.