Believe it or not, cell phone addiction is a very real thing. It’s not that we are emotionally attached to the devices themselves, but that we can’t stand to not be connected to the outside world in some way. Chevrolet knows this, and recently tested how addicted some volunteers were to their cell phones – and how much patience they had, in a commercial promoting the 2015 Chevrolet Cruze (even though the spokesman referred to it as the 2016 Chevrolet Cruze) and its standard OnStar 4G LTE Wi Fi.
At the beginning of the ad spot, Chevy’s spokesman asks the volunteers for their cell phones on the grounds that they are participating in a marketing research survey and thus can’t give out any secrets over social media. The spokesman then immediately turns around and puts the cell phones in a wood chipper in order to prove the point that not having a cell phone, and thus not having access to the outside world, is not fun at all.
The spokesman actually swapped the real phones out for decoys, so no cell phones were actually hurt in the making of this commercial. It’s a clever way to promote 4G LTE wifi and car connectivity capabilities as a whole, but it might make you think twice about volunteering for any sort of marketing research study in the future.
Check out the ad just above.