While we were on location to test the 2016 Chevrolet Silverado and 2016 Chevrolet Colorado Duramax, we had a chance to poke at Chevy’s brain to understand its truck strategy a little better. And personalization is a very key attribute to said strategy.
According to the brand, the bountiful amount of accessories and special editions have been a “major success” with buyers. And, if that success is any indicator, things will keep moving in the same direction.
It’s even true without branching into the plethora of options buyers have to tailor their Chevy truck to themselves. Within the 2016 Silverado range alone, each variant arrives with a unique grille, extending from monochromatic, to chrome, to a splash of both.
We asked if we will see a similar approach to other Chevrolet vehicles, and it replied it’s currently very focused on trucks particularly with this strategy.
That means we should continue to see plenty of options hit dealers for the Silverado and Colorado range.