A fourth-generation of Toyota’s Prius plug-in hybrid is on its way, but for now, the once ahead of its time eco car is seen as being less advanced than offerings like the Ford C-Max or the 2016 Chevrolet Volt. The marketing people at Chevy aren’t letting Toyota off the hook for it, either, poking fun at the Prius’ battery technology in their new ad, ‘Time Capsule’.
The ad claims to feature “real people, not actors” being presented new technologies. We say new, but it’s actually things like portable disc players, a computer with dial up internet and a fax machine. All that technology might have been cool in 1999, but in the year 2015, it’s old news.
The joke is that the Prius’ electric motor and lithium-ion battery pack are 15 years old, just like a flip cell phone with a retractable plastic antenna. The 2016 Volt, meanwhile, is more akin to a modern day tablet with newer battery and motor tech and Apple CarPlay.
Check out the ad just above, and let us know what you think in the comments below.