October has begun Breast Cancer Awareness month and, as companies and individuals bring out their pink duds, Chevrolet is ramping up its support for the fifth-consecutive year.
Chevrolet has set a goal to outdo itself. In 2014, the brand raised $1.2 million for the American Cancer Society through Society’s Making Strides Against Breast Cancer walks. The brand says dealers across the country will be supporting the campaign through event sponsorships, team participation, customer engagement and other activities.
“This is a cause close to the hearts of millions of people across the country and Chevrolet is offering individuals a number of ways to show their support,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “Through our efforts the past five years, we’ve helped the American Cancer Society raise more than $4.4 million for its programs to Find New Roads in the fight against breast cancer.”
Chevrolet will participate in several events throughout the month of October including the following:
- Chevrolet social media has created the #IDriveFor hashtag, and will donate $5 for every social media post including the hashtag up to $500,000.
- Team Chevrolet Motorsports will make a $350 contribution, up to $50,000, for each caution lap taken by the pink Chevrolet SS pace car during the NASCAR Sprint Cup Series at Talladega Superspeedway on October 25 and Martinsville Speedway on November 1.
- Chevrolet and General Motors employees will participate in a host of walks across the country to raise awareness. Chevrolet dealers will also host their own walks in local neighborhoods.